Privacy Policy

This Privacy Policy explains how Zaretha ("Zaretha", "we", "us", or "our") collects, uses, stores, and shares your personal information when you visit our website, interact with our services, or make a purchase from our online store.

By using our website and services, you acknowledge the practices described in this Privacy Policy.

Information We Collect

When you visit Zaretha, certain information may be collected automatically from your device. This may include:

• Your IP address

• Browser type and version

• Device information

• Time zone

• Cookie information

• Pages and products you visit

• Actions you take while browsing our website

• Websites, advertisements, or search terms that referred you to our store

When you place an order, attempt to make a purchase, contact us, or otherwise interact with our store, we may collect information such as:

• Full name

• Billing address

• Shipping address

• Email address

• Phone number

• Payment and transaction information

• Order details

• Customer service communications

We refer to information associated with your purchases and attempted purchases as "Order Information."

How We Use Your Information

We use the personal information we collect to operate and improve our store and provide our services.

This may include using your information to:

• Process and fulfill your orders

• Process payments

• Arrange shipping and delivery

• Provide order confirmations, invoices, and tracking information

• Communicate with you regarding your purchases

• Respond to customer service inquiries

• Detect and prevent fraudulent or suspicious transactions

• Maintain the security of our website and services

• Improve our website, products, and customer experience

• Understand how customers interact with our store

• Comply with applicable legal and regulatory requirements

Where permitted by law and where you have provided the necessary consent, we may also use your information to send you marketing communications, promotional offers, product updates, or other information regarding Zaretha.

You may unsubscribe from marketing communications at any time by following the unsubscribe instructions included in those communications.

How We Share Your Information

We may share personal information with service providers and third parties that assist us in operating our business.

These providers may help us with services such as:

• Ecommerce platform services

• Payment processing

• Order fulfillment

• Shipping and logistics

• Customer support

• Fraud prevention

• Website hosting

• Analytics

• Marketing and advertising

• Information technology services

Zaretha may use Shopify to operate and manage its online store. Shopify may process certain customer information in accordance with its own privacy practices.

We may also use analytics and advertising technologies to better understand how visitors use our website and to improve our services.

We may disclose personal information when required by applicable law, regulation, legal process, court order, or governmental request.

We may also disclose information when reasonably necessary to protect our rights, prevent fraud, enforce our policies, or protect the rights and safety of Zaretha, our customers, or others.

We do not sell your personal information to unrelated third parties solely for their own independent marketing purposes.

Payment Information

Payments made through our store may be processed by third-party payment providers.

Depending on the payment method you choose, these providers may collect and process information necessary to complete your transaction.

Zaretha does not necessarily directly store complete credit or debit card information. Payment information may instead be securely processed by the payment provider used during checkout.

The handling of your payment information may also be subject to the privacy policies and terms of the applicable payment provider.

Cookies and Similar Technologies

Zaretha uses cookies and similar technologies to operate and improve our website.

Cookies may help us:

• Remember items in your shopping cart

• Remember your preferences

• Maintain website functionality

• Understand how visitors use our website

• Measure website performance

• Improve the shopping experience

• Prevent fraudulent activity

• Deliver relevant advertising where permitted

You may control or disable certain cookies through your browser settings.

Please note that disabling cookies may affect the functionality of certain parts of our website.

Analytics

We may use analytics services to understand how customers and visitors interact with Zaretha.

These services may collect information about your browser, device, IP address, pages visited, interactions with the website, and other usage information.

We use this information to evaluate website performance, understand customer behavior, and improve our services.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business and transaction records, comply with legal requirements, resolve disputes, and enforce our agreements.

Order Information may be retained after your purchase where necessary for legitimate business, accounting, tax, fraud prevention, or legal purposes.

When information is no longer reasonably required, we may delete or anonymize it in accordance with applicable laws.

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the ability to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of certain personal information

• Request information about how your data is used

• Object to or restrict certain processing activities

• Withdraw consent where processing is based on consent

• Request a copy of certain personal information

• Opt out of certain marketing communications

To submit a privacy-related request, contact us at:

support@zaretha.com

We may need to verify your identity before completing certain privacy requests.

European Economic Area, United Kingdom and Switzerland

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights regarding the processing of your personal information under applicable data protection laws.

Depending on the circumstances, processing may be based on your consent, performance of a contract, compliance with legal obligations, or our legitimate business interests.

You may have the right to request access, correction, deletion, restriction, portability, or objection to certain processing of your personal information.

You may also have the right to lodge a complaint with the applicable data protection authority.

California Residents

California residents may have additional rights under applicable California privacy laws.

Depending on the circumstances and applicable legal requirements, these rights may include requesting information regarding personal information collected, used, disclosed, shared, or sold, as well as requesting correction or deletion of certain information.

To exercise an applicable privacy right, contact us at support@zaretha.com.

International Data Transfers

Because Zaretha may work with service providers located in different countries, your personal information may be processed or stored outside your country of residence.

Where required by applicable law, we take appropriate measures regarding international transfers of personal information.

Children's Privacy

Our services are not intended to knowingly collect personal information from children where doing so would violate applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Zaretha is not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing the privacy policies of any third-party service you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, services, technology, or legal and regulatory requirements.

Any updated version will be posted on this page.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

Zaretha Customer Support

Email: support@zaretha.com